I see AI as a tool that enhances—not replaces—creativity. It helps me think faster, explore more ideas, and refine my work, but the most meaningful results still come from human judgment, curiosity, and intention.
However, I think that the use of AI has made people not think as hard, and ultimately, less. Which is something we shouldn't encourage. The creative and deep thinking capabilities of the human mind are not only important, but what make us who we are. So as long as AI is a tool to bring these thoughts to life, I think it can be utilized very well.
Idea Generation
I use AI to brainstorm campaign ideas, headlines, and messaging directions. It helps me move past creative blocks quickly and explore multiple angles before refining them into something strategic and original.
Creative
Writing & Refinement
AI helps me strengthen my writing by improving clarity, tone, and structure. I use it to revise drafts and test different phrasing while still making sure the final message reflects my own voice.
Writing
Efficiency & Research
I use AI to speed up research, summarize information, and organize ideas. This allows me to spend more time focusing on strategy, creativity, and higher-level thinking.
Workflow